Representing buffalo new york tough!!!
Director Dominic Luongo: "The major concept behind the "Just Doin' It" video was just that, collecting a group of people who are just doin' it and put them on screen with one of the main figures in Buffalo who's just been doin' it for the last ten years now, Billy Drease Williams.
Visually, a big concept we wanted to tackle was a highly stylized minimalist approach. In other words, we really wanted the video to utilize negative space while also having a unique look."