HELLBOY 2 PROMO?

While traveling from A to B today in Atlanta I saw this pic of Hellboy on a manhole cover. I was thinking that was hot but didn't think nothing of it. But then I saw it 2 more times and I know the movie comes out next friday, so this might be promo. If it is, it's real slick of them I got to say because you can't walk pass a manhole without looking down at that joint